Spreaker and Blogtalkradio Merger Is A Big Deal

 

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It seems like none of the big media news outlets care to discuss the huge Spreaker / Blogtalkradio merger.  The coverage is so minute I know several fellow podcasters who don't believe this story isn't fake news.  Podcasters who know recognize each of the players has great aspects and each has a few crappy aspects so the prospect of the merger represents an overall boost to the quality of the podcasts that can be produced.  Maybe this story doesn't mean much to anyone but podcasters, for now, but we're talking about 50,000 podcasts!  Podcast host Art19 is a part of the merger and has raised $7.5 million that will go a long way to ramp up the infrastructure.  Anyway, read the press release and see for yourself:

NEW YORK (PRWEB) August 22, 2017

Spreaker & BlogTalkRadio announced today that their respective Boards have approved a merger of the two companies that promises to create the leading technology platform for podcast creation and monetization. The combined entity is comprised of more than 50,000 podcasts, millions of listeners globally, and a proprietary suite of creation and monetization technologies that enable podcasters to manage each step of the creation, distribution and commercialization process with an easy to use, all in one solution.

Francesco Baschieri, co-founder and CEO of Spreaker, who will serve as President of the combined company, said, “We’re combining Spreaker’s best-in-class mobile and web content management system and creation tools with BlogTalkRadio’s first-to-market monetization platform. The merged company operates at massive scale delivering unique value to independent hosts, podcast networks, and larger mainstream publishers alike.”

Baschieri added, “BlogTalkRadio recently released its ‘big data’ audience data solution, Cortex. Through the combination of this technology platform with Spreaker’s sophisticated mobile apps and creation tools, we can deliver the ‘holy grail’ to the podcasting industry -- targeted buys enriched by analytics and audience data that provide extremely high accuracy and transparency to advertisers, while also providing rich feedback loops for content creators to improve their content. This tightly-coupled capability, supported by Spreaker’s existing promotional deals and distribution channels with the likes of iHeartRadio, iTunes and Sonos, will make our company an instant leader in the space.”

In connection with the merger, shareholders from each of Spreaker and BlogTalkRadio will be making investments in support of the combined company’s growth plan, which will be rolled out over the next several months. Terms of the transaction were not disclosed.

Team members from both companies will be participating on panels and exhibitions at the industry’s largest event, the Podcast Movement (#PM17), in Los Angeles, CA, from August 23-25.

Contact:

Hal Bringman
hal@nvpr.com
310-210-8011

Posted in: blogtalkradio,inflammatorytalk,merger,podcast,podcasting,spreaker